www.WirelessFederation.com/news: A client division, independent of the business units has been set up by Telefonica for its Spain operations. The unit will bring together the departments of commercial information, market research, and commercial research, as well as the areas of quality and processes.

Besides, the unit will also cover areas of strategy, innovation, branding and marketing services. Fernando Herrera, who previously served as head of Telefonica’s residential customer division, is leading the newly created department.

Similar divisions, with the same functions and responsibilities are already present in other Telefonica group units, particularly Telefonica Europe.  By the launch of this unit, the company aims to apply the best customer service practices at its new client division at Telefonica Spain.