$789 million to be spent on SDM by 2013

www.WirelessFederation.com/news: Even though the capital expenditure (capex) budgets of telecom operators has sharply decreased due to the global economic situation, expenditure on the subscriber data management (SDM) solutions is expected to increase in the high double-digit percents annually for at least the next four years. This forecast has been given by Infonetics Research.

A prediction in the growth of SDM market to $789 million in 2013 has also been predicted by the research company. By allowing the operators to extract, normalize, analyze, and pass on valuable subscriber information to their marketing teams, SDM act as strategic tools that can help them better monetize their existing assets.

The SDM investment in Europe is drove by machine-to-machine (M2M) market and the trend is also expected in North America in coming years.  Interest in 3G data offload is also acting as a catalyst in SDM investments as operators, while maintaining a consistent subscriber experience, effortlessly shift traffic onto their own or their partners’ Wi-Fi networks.