Vodafone seeks to improve its network quality in UK

www.WirelessFederation.com/news: The turnround of head of Vodafone’s under-performing UK business has been staked on the quality of its mobile network. According to a company official, Vodafone’s network can easily cope with the bandwidth-hungry smartphones, led by Apple’s iPhone.

However the largest mobile phone operator of UK, O2 has landed into serious trouble with its London network since the summer. Data applications running on smartphones has been periodically crushing the infrastructure.

In 2006, Vodafone conceded the rank of largest UK operator to Telef³nica’s O 2, which strengthened its grip on the market by signing a deal to be the exclusive British network for the popular iPhone in 2007.

However the company has announced that it would start selling iPhone from January 14, and its tariffs scurried consumer hopes of a price war. According to the head of Vodafone Guy Laurence, iPhone is not a price war but a quality of network war. During the downturn Vodafone has not been cutting capital spending unlike Telefonica.