Quattro Wireless ad group bought by Apple

www.WirelessFederation.com/news: In a $275 million deal, mobile advertising delivery company Quattro Wireless has been acquired by Apple. According to the VP Andy Miller, offerings and services from Quattro Wireless will not change as of now and the company will continue to operate the Quattro Wireless network across all devices and platforms.

The deal came after Google’s acquisition of AdMob which has a virtual stranglehold on the traditional online advertising market, in November for $750m in stock. However, the deal is now under scrutiny by the Federal Trade Commission for possible antitrust violations.

Quattro will be used by Apple as a selling point to attract developers who make applications for the iPhone and iPod touch. Apple can better enable their app providers with Quattro to generate revenue through advertising.