Blyk Media raked in by Orange to power Orange Shots

www.WirelessFederation.com/news: With the roll out of Orange Shots on February 1, the brand will get a chance to target 100,000 opted in customers, initially Orange’s Pay As You Go Monkey customer base. Blyk Media, the original pioneer of the ad-funded mobile model, will power the mobile advertising service that enables brands to engage and interact directly with targeted segments of Orange’s customer base

The service will offer free music and texts to users when they top up their mobile. With the passage of time, the Orange Shots service will be offered to entire (opted in) mobile customer base.

SMS and MMS mobile platforms are used by Orange Shots to encourage customers to message back and give views and opinions. A number of other benefits like news and gossip, content, film and games previews, and sports information are also available.