Mobilicity brand unveiled by Dave Wireless in Toronto

www.WirelessFederation.com/news: The planned service launch this spring by Canadian operator Dave Wireless in Toronto has been named as Mobilicity, based on its focus on simplicity, for city-based customers.

Simple, unlimited plans with handsets from the likes of RIM and Nokia will be offered by Mobilicity with no minimum contract terms.

A design firm Verse Group created the corporate identity and the service will roll out in Vancouver, Edmonton, Calgary and Ottawa later this year.