www.WirelessFederation.com/news: 3G services has already become a huge hit in the Asia-Pacific region and its penetration rate will reach to nearly 40% in the Asia-Pacific region by 2014. The factors behind the shifting of 3G subscribers to emerging markets are government initiatives, opex benefits and steadily declining device ASPs.

Issuing 3G licenses provides the governments and regulators an opportunity to increase competition.

Low fixed-line broadband penetration and inefficient mobile market competition- the two issues prevalent in most emerging markets, if dealt properly can provide a greater broadband coverage along with standard voice and messaging services enticing.