www.WirelessFederation.com/news: O2, Vodafone, Orange, T-Mobile and 3 UK along with comScore have launched a GSMA Mobile Media Metrics (MMM) service in the UK. Anonymous mobile internet usage data will be taken from all five UK mobile operators by the service to provide insights into mobile media consumption. It was shown by the data that about 16 million people in the UK accessed the internet from their handsets in December 2009 and viewed a combined total of 6.7 billion pages and spending an aggregate of 4.8 billion minutes online in the months. 70 percent of both total pages viewed and total time spent online on mobiles were accounted by the top 10 sites. Smartphone devices have resulted in this rapid growth of mobile internet usage in UK. 29 percent of the UK total mobile internet audience is of smartphone users.