www.WirelessFederation.com/news: Apple has warned that it will reject apps that incorporate location to deliver targeted advertising and has asked the iPhone developers that applications built with features based on user location must provide “beneficial information.”

According to a post on the iPhone Dev Center website, if your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user’s location, the app will be returned to you by the App Store Review Team for modification before it can be posted to the App Store.

The post also encourages programmers to enhance their iPhone and iPod apps via the Core Location framework, which enables software to pinpoint users’ whereabouts and deliver information like local weather and restaurant recommendations.