Mobile operators join force on global apps platform

www.WirelessFederation.com/news: An open international applications platform has been launched by a joint force of the world’s largest mobile operators. This marks the largest unified move to date by the operator community into the mobile apps space.

A combination of 24 of the world’s largest mobile carriers, the so called ‘Wholesale Applications Community’ includes America Movil, AT&T, Bharti Airtel, China Unicom, Deutsche Telekom, KT, mobilkom Austria, MTN Group, NTT Docomo, Orange, Orascom Telecom, Telecom Italia, Telefonica, Telenor, TeliaSonera, SingTel, SK Telecom, Sprint, VimpelCom and WIND.

Vodafone, China Mobile, SoftBank and Verizon Wireless in the Joint Innovation Lab (JIL) mobile apps initiative are also included in the group. The move has been backed by GSMA, an industry association. The aim of the alliance is to create a wholesale platform for mobile apps providing a single point-of-entry for developers. Operators are also eyeing the revenue-generating potential of getting into the apps business.

The new operator-led initiative has also got the support from the handset vendors including LG, Samsung and Sony Ericsson.