Telefonica O2 UK & Shazam sign sponsorship deal

www.WirelessFederation.com/news: Telefonica O2 UK and Shazam have signed an exclusive sponsorship deal which will allow the carrier to deliver targeted ads for its Priority Tickets service to Shazam users. Relevant ads will be served to the customers for O2 Priority pre-sales based on the music they have tagged through Shazam’s iPhone application.

According to Mark Slade, managing director of 4th Screen Advertising, London, O2 is the first operator in the UK to have the iPhone, so they have the highest market share of iPhone user base, and a high percentage of Shazam iPhone app users are their customers and the campaign is driven around their association with music here in the UK.