MWC2010: Mobile tech to reshape society in economic crisis, says Vodafone CEO

www.WirelessFederation.com/news: The role the technology to overcome the global financial crisis became the topic of discussion at the Mobile World Congress for Vodafone Group chief executive Vittorio Colao expressed that mobile technology has the ability to reshape society in the wake of the economic crisis.

According to Colao, machine-to-machine technology which is the ability for devices, in healthcare for example, to connect over the mobile network deployed in a “massive way” in Europe could save 40 billion Euros and 110 million tonnes of CO2 emissions, equivalent to the emissions from the country of Belgium.

In Barcelona, along with 15 other mobile operators Vodafone too supported a wholesale platform for mobile applications that allows developers a single point of access to more than $3 billion mobile customers. The move is a challenge to Apple’s dominance in the application space which has seen mobile operators lose control of the content pumped across their networks.

According to Alcatel Lucent chief executive Ben Verwaayen, consumers will need retraining from the expectations of the all-you-can-eat model to different prices for quality of service.