Deutsche Telekom introduces app store integration plans

www.WirelessFederation.com/news: Increased integration with mobile apps and content stores as a key part of mobile internet strategy has been announced by Deutsche Telekom. Delivery of the widest choice of mobile apps and content and creation of an environment that is easy to use regardless of what brand of phone its customers are using is the main aim of the telco.

Operator billing option will also be launched as a part of this approach allowing T-Mobile customers to download apps from the key stores and have them charged back onto their mobile phone bill, removing the need to pay with a credit card.

The partnership between Deutsche Telekom and Nokia to roll-out a T-Mobile billing option for content and applications purchased in the Ovi Store is the first step towards this goal.