Nokia to limit app publishers on its Ovi Store

www.WirelessFederation.com/news: Only registered companies will be allowed to submit apps to Nokia’s Ovi store as a part of its screening process and to ensure mobile Ovi Store carries clean apps. However, a barrier is set up by this requirement for individuals interested in developing apps for the app store, as well as aspiring startups and entrepreneurs that may not have registered business licenses.

According to Marc Einstein, ICT industry manager at Frost & Sullivan, the move is an effort to avoid some of the controversies seen at competing stores, such as offensive content that had ended up on Apple’s App Store in the past and as such, Nokia’s move to limit app contribution is a necessary evil.

Nelson Wee, Nokia’s Asia-Pacific senior services marketing manager, explained that the company established the policy due to international tax complexities besides aiming at ensuring content on the Ovi Store is legal and authentic.