Consumers demand causes abrupt end of T-Mobile & Yahoo deal
www.WirelessFederation.com/news: The subscribers demand has been cited as a reason behind the abrupt end of a year old exclusive search deal of T-Mobile USA and Yahoo and the latter’s replacement with search giant, Google. The revelation has been made by T- Mobile USA executives.
The dropping of Yahoo for Google has lead to a major shift in control of the U.S. mobile search market away. Currently, AT&T is working with Yahoo, Verizon has partnered Microsoft and Google has deals with two mobile operators, T-Mobile and Sprint.
