Vodafone launches app store in India

www.WirelessFederation.com/news: An application store for the Indian market has been launched by Vodafone’s Indian operation, Vodafone Essar. The operator waited for 10,000 downloads before officially announcing it even though the app store has been running since the middle of last month. This is the third major app store launch in India recently and there’s a fourth one on the way.

These apps provide smartphone features for feature phones and the lineup is also not that fancy when compared to the one on the iPhone or Android app stores. Currently, almost 800 apps available are focused on being useable and cheap.

Between 15% and 25% of the apps on the store are currently free of charge while the rest cost between Rs 5 and Rs 30 to download or roughly $10 to $65 or 8 to 50 euro.

Airtel, which is the biggest rival of Vodafone Essar in India, also launched its apps store a few weeks back. Next month, Reliance will be launching a store as well and prices are again expected to be very low.