AT&T to launch campaign against texting and driving (USA)

www.WirelessFederation.com/news: A campaign would be launched by AT&T to create awareness regarding the risks of texting and driving, informing cell phone users that text messages can – and should – wait until after driving. True stories will be featured in the national campaign showing text message that was sent or received before someone’s life was altered, or even ended, because of texting and driving.

It would also be demonstrated in the campaign that text messages are not as significant as potentially dire consequences of reading or responding while driving. The campaign will be rolled out in the coming months spanning print, electronic, TV and online advertising. People can also visit AT&T’s online resource center www.att.com/txtngcanwait and download information about texting while driving such as a parent-teen pledge; a teen-teen pledge; a poster; a brochure; safety tips; and more.

A facebook application has also been launched AT&T found at www.facebook.com/att and which can be shared to encourage each other to take the pledge to not text and drive. A pledge has also been introduced by AT&T via a “twitition” on Twitter to ask followers to rally around the cause.