March Madness to stream to iPhone over 3G

Cheer up! You will now be able to get you March Mardeness fixed on your iPhone over WiFi and 3G and the good news is that unlike last year’s version, it won’t require a WiFi connection to stream live games. So, say goodbye to the boss button”.

The $10app will also include push notification of score, radio broadcasts, social media integration, interactive brackets and a host of other statistics. There will be video highlights in the Lite” version and it will come for free. A Blackberry version is also being expected, though it won’t have video.

According to the SVP and GM of CBS, Rob Gelick, the previous year their company was the first to do a live sporting event with the March Madness app and since then the appetite for video and live video has grown massively for them.