Hearst’s announces entry into iPhone apps with LMK

Heart’s LMK launched various categories of iPhone applications covering a variety of topics including Lady Ganga, cupcakes and baseball players. These category specific applications known as LMK (Let Me Know”) are priced starting at $0.99.

These applications can be easily downloaded from Apple’s App Store as well as through LMK.com and can be used on the iPhone and iPod Touch. LMK expects to expand its offering on a monthly basis.

The company has set up huge goals for itself which include expanding the aggregate service to other mobile platforms such as Google’s Android phones, or hand-held devices including the various e-Readers or Apple’s iPad. All these service are expected to reach the customers in April.

According to President of LMK, New York, Michael Gutowski, the company saw an interesting market opportunity to break through the clutter of Internet search results and build mobile products that curate, package and deliver the most authoritative content on subjects that matter to consumers.

This resulted into the introduction of LMK, a dynamic delivery platform now powering topic-specific iPhones applications, aggregating and presenting the most current and relevant facts, stories , photos related to each topic.

This platform is currently supporting over 70 iPhones apps and the company is all set to leverage it to support thousand of digital products.