Reliance Comm expects intense tariff war to continue (India)

www.WirelessFederation.com/news: Pressure on telephone call charges has been expected by Reliance Communications Ltd as new operators continue to rush to the world’s fastest growing mobile phone market by number of users.

The Indian telecom market is undergoing an intense price war and with the entry of new and competent telecom operators,  the already instigated ambience has become all the more aggressive and to counter the situation, aggressive offers are expected to be launched to attract subscribers and existing players lowering tariffs to retain users. The local call tariffs have gone as low as INR0.10 a minute for certain plans because of the tariff war.

According to Mahesh Prasad, president of wireless services at Reliance Communication, by and large, the tariff pressure that the country has seen in the second and third quarters has come down a lot but, there will be continued pressure on tariffs, as some of the greenfield operators have not yet made the entry.