Epsilon joins hands with Netsize to integrate messaging campaigns

Epsilon International, Global email marketing services provider has partnered with Netsize, a mobile communications and commerce enabler. This partnership will enable integrated e-mail and messaging campaigns. Under the deal, the Epsilon clients will be able to leverage the latest technology for opt-in mobile marketing services including SMS communications across Europe.

The feature-rich marketing solution of Epsilon can be used to complement existing e-mail programmes or as a stand-alone mobile messaging service. The company is also looking forward to provide consulting services for clients to help them best utilize and incorporate the mobile offering into their existing marketing initiatives. Even the clients will have the ability to deploy scheduled, triggered and interactive personalized SMS campaigns.

This will be a web-based platform and will include fully-integrated list and campaign management functionality.

According to the Managing Director of Epsilon International EMEA, Mobile marketing is evolving rapidly into an essential channel as client service expectations grow and marketers learn to harness the power of this highly personal real time communication.