Waffle House launches 2-way SMS campaign

Waffle House, has successfully launched their 2-way SMS text marketing campaign in partnership with ‘Where 2 Get It’, a leading provider of mobile marketing and local search solutions for national brands.

The company has claimed that it has already seen 47 percent increase from January to February for opted-in subscribers.

According to Kelly Thrasher, a spokeswoman for Waffle House, Atlanta, GA, the strategy is to make it easier for customers on the go to find their closest Waffle House. It’s all about customer experience and accessibility.

All they need to do is to text the keyword WH and their ZIP code or city and state to short code LOCATE (562283) to find the closest restaurant.

In addition, the company is using send to phone from their corporate Web site store locator as well as a mobile locator.

Whenever a consumer will visit its Web site from an iPhone or BlackBerry it will automatically redirect them to a mobile locator.The mobile locator is made with the mobile consumer in mind so it displays the information in a handset-optimized format.

So far Waffle House has around 1,600 restaurants in 25 states and is known for making most of its advertisements through local grass roots efforts.