Wireless shoppers make heavy searches: Google

According to Google Inc., the Internet giant wireless carriers, retailers and manufacturers need to have a strong voice in the marketplace and promote phone features in order to increase their online campaign clicks.

Google also added that carriers, retailers and manufacturers should increase online marketing to accommodate today’s wireless shopping hobbit.

According to Kyle Keogh, industry director of technology sales at Google, Mountain View, CA, people are searching for phones but not finding what they are looking for but the search volume is high.

As per the study, a whopping 78 percent of the first clicks are on brand names. Other key finding of the study include that the wireless phone arena is a competitive marketplace and smartphones bring new customers to retailers, carriers and manufacturers.

Over 2,961 consumers had participated in this survey. 65 percent of which were found to be new smartphone owners.