Mobile Web users rise to 69.9M: Study

According to Millennial Media’s SMART report, there has been an increase in the number of mobile Web users by 4 percent to 69.9 million in the United States in January.

The increase took place up from 67 million users and Millennial Media’s unique audience reach increased by 6.88 percent in January, from 54.3 million to 58.1 million unique users month over month to an 83 percent reach of the mobile Web.

There was also a third-party study conducted on the growth of mobile fundraising and its audience’s demographic.

According to Mack McKelvey, senior vice president of marketing at Millennial Media, the company has seen data that indicates the Mobile Web is much larger than approximately 70 million users, but since they have been reporting Nielsen data for the past 11 months, they can at least watch the trendline.

As per the company the good news is that the mobile Web increased by nearly three million users month over month. The company watched user session times increase from 4:57 in Jannuary, to 5:14 in February. It is said to be the longest time the company has seen since June 299 SMART.

Millennial Media is a mobile advertising company. It has a SMART report which delivers monthly insights on the key factors in mobile advertising.