Orange and HMV join hands to launch Mobile Games

Orange UK has partnered with HMV to launch a mobile-gaming service.  The service will be available in the next one week for customers across any network and on over 1,000 Java-enabled handsets.

To access this service the customers will have to text HMV” to 87010. They will receive a link in the reply. By clicking on this link they will find reviews and previews of the latest games; free demo downloads, and games to buy.

Under this, HMV mobile games will provide its customers over 400 games with a new title every week. Names of a few games which will be available during the launch include, ‘Fifa Manager 10′, ‘Tetris’, ‘Call of Duty MW2′ and ‘PAC-MAN’. The starting price of the games will be £1.

Orange customers will be billed directly for their mobile game-play, while customers on other network will have to use the ‘Payforit billing system, where they will be required to pay for the individual cost of each game.

According to Orange UK Business Development Director, Stephen Harris, the company is proud to be introducing this new service in strategic partnership with HMV, which will enable both the parties to deliver greater value, products and services to their customers.