Bourbon Maker launches First-of-its-Kind Web Series

Jim Beam Bourbon, the world’s number one selling Bourbon has announced that the company is joining hands with ESPN to unveil The Next Round—a Web series hosted by ESPN personality and award-winning journalist Scoop Jackson.

The show is expected to be launched on April 3 and will features famous guests discussing the news with a focus on sports and pop culture.  Served up by Jim Beam, a Web series, the brand is promoting with ads within the publisher’s mobile Web site and iPhone applications.

According to Kelly Doss, senior director of bourbons at Beam Global Spirits & Wine Inc., the company is hoping to attract the legal-purchase-age male, the quintessential guy with a sense of humor who has an interest in sports and enjoys quality time with his buddies.

The company likes to create legendary experiences for guys and we know that they bond over Jim Beam cocktails and sports.

It’s spirits brands include Jim Beam Bourbon, Sauza Tequila, Canadian Club Whisky, Courvoisier Cognac, Maker’s Mark Bourbon, Laphroaig  Scotch Whisky, Cruzan Rum and Knob Creek Bourbon.