Latest Mobile Internet Statistics
A recent study by Morgan Stanley has brought to light the important online trends flowing in the global market currently along with predictions of the future of internet. The report has forecasted more online shopping by showing the geographical distribution of Internet users across the globe.
According to the study, web usage has witnessed a dramatic shift across the globe in the past few months. If Morgan Stanley’s analysts are to be believed, devices such as web-enabled tablets, iPhone, Kindle, GPS system, wireless home appliances have showed that the growth of the mobile web has been exponential.
The report has clearly stated that if the current rate of change adoption continues then mobile web will become bigger than desktop internet ever by 2015. The two trends which have been driving the growth of mobile web are the proliferation of better devices and the availability of better data coverage.
When it comes to coverage, global 3G penetration is expected to hit 21% this year. In Japan, 96% of mobile subscribers already have 3G coverage. Western Europe is witnessing a penetration of 54% followed by the US which is just slightly above 46%. However in the developing or economically depressed areas like Middle East, Africa, parts of Asia, Eastern Europe and South America, the growth is still in the single digit. According to the report, 3G is the key point in the success of the mobile web.
If talking of social networking, then it is highly apparent that the former’s use has already eclipsed email use across the globe. People started spending more time on sites like Facebook and Orkut and Twitter in 2007 itself, however it was only in 2009 that an increase in the number of users of social networks than the users of email was recorded. Today while Facebook scores the highest point with the most attention gained throughout the world, YouTube holds the second position.
Some of the interesting findings of the study are:
- Just five countries including Brazil, China, India, Russia and the US account for over 48% of all Internet users across the globe.
- Video accounts for 69% of mobile data traffic.
- With the rise in the demand of Apple and Android platforms in the mobile OS market, Windows Mobile, RIM and Palm are loosing their shine.
- Facebook is the single largest repository for user-generated content such as pics, video, links and comments.
- Mobile retail is expected to be driven by real-time technology and location-based services.
- On an average an iPhone user appends only 45% of his on-device time making voice calls.
