Nokia & Yahoo enter into partnership

www.WirelessFederation.com/news: At a time when search engines like Google and Microsoft made their mark in the mobile market by developing their own highly popular operating systems, Yahoo has been slow to capitalize on the mobile market. To enter the arena, the company has tied up with handset manufacturer Nokia to provide Mail and Chat services for their devices. By this move, both the giants are battling to retain or even regain relevance in a changing market.

Nokia devices in the future will be preloaded with Yahoo Chat, Mail and the newly re-energized Maps, thus providing innumerable opportunities to both the manufacturer and the consumers. However, the deal is not without opposition.

A number of resistances will have to be faced by Nokia from the likes of Apple, HTC, Samsung and a whole bevy of manufacturers. Yahoo on the other hand is struggling to maintain its own identity in an increasingly Google-centric world. The real mobile market fight is between the two leading operating systems, the iPhone which is the most popular individual device and Android, making Google’s platform the most used.

A spike of additional interest might be generated by Nokia- Yahoo partnership and by having its brand and products on all supporting devices; it will at least give Yahoo some mobile visibility.

By offering enticing offers for users, manufacturers and distributors, Bing, another search engine is working hard to become the default search engine for a variety of devices. Google is still the default search engine on the iPhone and with its own Android service; they have a pretty steady footing already.

Not having a search engine anymore is the biggest challenge faced by Yahoo currently but they still have valuable properties, including the most popular email and news services online. However, breaking into a new market without anything new to offer still looks challenging.