www.WirelessFederation.com/news: Public Mobile, a Canadian cellular newcomer switched on commercial services over its network in Toronto. Low-income users, including first-time handset buyers, as well as new immigrants are on the target list of the company.

According to company’s CEO, Alek Krstajic, the firm will consolidate the low end of the market and its stripped-down offers includes CAD24 (USD22.30) per-month unlimited local talk-only plan.

2G CDMA-based network using low-cost 1900MHz frequencies has been rolled out by Public Mobile unlike most rival start-ups in the country who purchased paired 1700MHz/2100MHz spectrum in 2008′s Advanced Wireless Services (AWS) concession auction.