www.WirelessFederation.com/news: Launch of a free mobile service financed by advertisements has been announced by Telefonica O2 Germany and the company claims to be the first of its kind in Germany. It has been named as ‘Netzclub’ calling plan.

Under this plan, subscribers receive free mobile internet access, text messages and airtime if they agree to receive regular, personalized adverts on their mobile phones. Depending upon the users’ profile, the marketing areas are determined on an individual basis. Customers will have to respond once a month to one of the marketing offers by text message or on the internet to renew the subscription.

The pre-paid calling plans include- ‘Handy Internet Flat’ which offers unlimited internet surfing, and ‘Kombitarif 30′ with 30 free minutes, 30 text messages to any German network and 30MB of free mobile surfing.

Netzclub was developed in partnership with mobile marketing firm YOC and with a portfolio of more than 180 titles; it has the largest premium mobile advertising network in Europe.