www.WirelessFederation.com/news: New smartphones under Verizon Wireless's Droid line has been planned to be introduced by Motorola representing the carrier's top-tier devices and typically benefit from a more aggressive marketing push. Verizon Wireless's push at the end of last year for the original Droid phone benefitted Motorola but Motorola's flagship device has been pushed aside with the launch of the Incredible from HTC Corp. This has brought up so many issues like how the company remains competitive with so many other players in the market. According to Motorola Inc. co-CEO Sanjay Jha, size, brand and software provides it with the differentiation necessary to attract customers and added that the company will launch a new version of its Motoblur user interface later this year. He also noted that company has made tremendous progress in its transformation to a smartphone maker. While touting the strong relationship that Motorola has with its carrier partners, Jha opined that the company is focused on ensuring that consumers like the devices, and that the company can ship its products in time. The company is also considering creating its own mobile operating system under certain conditions with all its focus on Android. The constant revisions to Google Inc.'s Android software has been hailed as the biggest problem that the handset manufacturer has to face and these changes to the underlying framework of the software has made it difficult to upgrade quickly. Introducing Android 2.2 to phones is on the priority list of the firm and expects an aggressive launching since it will enable Flash on its phones. Installation of Flash is important for the customer's Internet experience. In the feature phone side, Jha also opined that he was managing the business for a modest profit, and that he sees the business stabilizing with more volume next year as it starts to benefit from its original equipment manufacturing deal. The production of low end phones has been outsourced by the company in an effort to maintain its brand in emerging markets and with a hope that customers from those countries will eventually buy a Motorola smartphone.