Google AdMob versus Apple iAds- the battle begins

www.WirelessFederation.com/news: Google’s purchase of AdMob got the regulatory green light after intense scrutiny to ensure the acquisition won’t make Google a de facto monopoly in mobile advertising. Google got extreme help from the upcoming launch of Apple iAds to clear the antitrust hurdle.

Diverse array of online services and moving parts is occupied by Google, hailed as just an emperor of online search engine. Advertising too act as a driving force for the company, reason why Google was so aggressive in outbidding Apple to acquire AdMob for $750 million.

Apple acquisition of  Quattro for $275 million, less than half of what it had bid for AdMob also acted as spice as AdMob deal would have been blocked by the FTC out of fear that it gives Google too much of an advantage in the mobile advertising market.

According to FTC, the Commission has reason to believe that Apple quickly will become a strong mobile advertising network competitor as Apple not only has extensive relationships with application developers and users, but also is able to offer targeted ads (heretofore a strength of AdMob) by leveraging proprietary user data gleaned from users of Apple mobile devices.

Apple’s iPhone OS and Google’s Android OS are battling each other in the smartphone arena and the once allies against Microsoft have turned into  biggest rivals with both the companies also fighting for the ad revenue generated on those mobile platforms. Click-to-call functionality will be included by Google in its mobile ads enabling advertisers to include a phone number directly in the ad text that users can simply click to contact the business directly via phone.

Apple on the other hand hopes to help developers monetize apps without the user having to leave the app to see the advertisement. Apple is structuring iAd with a revenue sharing model that pays 60 percent of ad revenue to the developer.