Vodafone launches Mobile Box office (India)

www.WirelessFederation.com/news: A new avatar of Vodafone Mobile Box Office has been introduced by Vodafone, as a latest addition to its portfolio of value added offerings on the voice platform. The subscribers will be able to listen to the storyline, trivia, dialogues and songs of their favorite movies through the Vodafone Mobile Box Office at their own convenience.

A catalogue of over 50 movies across 7 movie industries will be provided to the customers every week from which they can chose the movie of their choice. There are also options to download a caller tune and ringtone and dedicate songs to his/her friend. According to Vodafone, this is the first time ever that a concept of mobile movie capsule has been introduced to mobile phone users in India.

Some of the key features of the service are- it will provide Entertaining Movie Capsules with storyline, trivia, dialogues and songs of popular movies and the subscribers can choose from a catalogue of 50 movies across seven movie industries every week. The Content Language Selector will allow access to movies across six languages – Hindi, Marathi, Tamil, Telegu, Malyalam and Bhojpuri.

Customers can also listen to exciting “Movie of the Day” trailers; stay updated about the latest/upcoming movies through the Mobile Box Office Teaser Slots, bookmark a collection of their favorite movies to “My Movies” playlist and download caller tunes, ringtones and also dedicate songs to their friends.  Various packages for subscribers are also offered by Vodafone and once subscribers exhaust this browsing limit, they can get Movie Top Up options wherein subscribers can Top Up of Rs 10 get to browse one movie three times.

By calling 56700 (toll free), the customers can request for activation of Vodafone Mobile Box Office or they can SMS MBO to 111 or 444. Once activated, subscribers can call 56700 (toll-free) and listen to their chosen movies.