Sony Ericsson to join hands with China Mobile to launch A8i

Sony Ericsson has revealed that it is reinforcing its strategies in China. This step would be taken with the launching of Sony Ericsson A8i- the first smartphone to support China Mobile’s TD-SCDMA network.

The phone features a 3.5-inch touch widescreen with CMMB mobile TV functionality and delivers amazing high-definition visual effects and includes the human twist design concept that is now reliable across the Sony Ericsson group. The phone advantages complete range of marked applications including TrackID which is linked directly with China Mobile’s entertainment download service – providing customers access to a wide range of local music. The High-speed, easy-to-use OMS 2.0 smartphone platform which is fully supported by China Mobile’s entertainment services and applications makes the phone more reliable for china users. The phone also support both TD-SCDMA 3G networks and WLAN connections

According to Bert Nordberg, President & CEO, Sony Ericsson, China is a enormously significant market for Sony Ericsson and the company is committed to maintaining strong position and driving growth by continually introducing new and exciting products into this market. The Sony Ericsson A8i highlights the company’s commitment to deliver the most entertaining smart phones. By combining the best communication and entertainment experiences on an open platform the company is giving the best possible consumer experience.

According to Huidi Li, Assistant President, China Mobile, demand for Smartphone is on the rise, and the customer’s are repeatedly asking to provide them with new, feature-rich products. Working closely with a partner like Sony Ericsson, allows the company to not only meet that need, but go one step further and deliver product and services that enhance overall user experience. The Sony Ericsson A8i is evidence to the combined expertise of both companies and the first of its kind to support our TD-SCDMA network.