3UK reveals it’s all new unlimited tariff plan to circumvent from the inflated MTRs.
The new tariff will commence from November 1 allowing the subscribers to make unlimited calls and send unlimited texts to other 3 UK users for £15 per month, bundled with 1GB of data per month, though 3UK will still have to pay MTR.
“The only thing we can’t include is a shed-load of off-net minutes,” says Kevin Russell, CEO 3 UK, who also conceded that urging subscribers to keep all their mobile activities on 3’s network “goes against our fundamental approach to running an open network”.
“We will not charge our customers to receive calls, pure and simple, that is something we would sign up to formally – there is absolutely no need to charge people to receive calls,” he added.
Russell explains that as the most recent entrant to the U.K. mobile market, with a low subscriber base, it tends to loose higher proportion of traffic termination outside its network, leading to higher termination fees of £190 million in last five years, and further making it hard to compete on price for voice and text services.
“The reality is we have £190 million less in our bank account than the rest of the industry, which has £190 million more that they can use to compete against us,” Russell concluded.
Wireless Federation » 3 UK reveals unlimited tariff plan to avoid inflated MTRs (UK)
3 UK reveals unlimited tariff plan to avoid inflated MTRs (UK)
- October 10th, 2008
- 7:26 am
