Maroc Telecom’s 66 percent-owned French MVNO, Mobisud, is launching service on 1 December, targeting customers of North African origin, reports Les Echos. Mobisud, which is also 18 percent owned by Saham and 16 percent by SFR, whose network it uses, has pledged to offer the best prices to the Maghreb for prepaid customers, charging the same rate as for domestic calls. A bilingual French and Arabic customer service will be provided by a 30-person call centre operated in Casa Blanca by Saham subsidiary Phone Assistance. Mobisud, which has a staff of fifteen employees, is led by Cyrille Ferrechat, the head of services and portal content at SFR. Only Budget Telecom has targeted an ethnic segment so far in France, targeting residents in France hailing from English speaking countries.

Source- telecompaper Wireless Mobile Telecom