Nextcode Inks Carrier Deal for Camera Phone Scanning Platform
WirelessWeek writes…Philippines mobile carrier Smart Communications soon will begin offering advanced mobile services using Nextcode’s ConnexTo platform.
Smart Communications is the first major carrier to license the product. The package allows carriers to deploy sophisticated barcode scanning-based services to subscribers by providing software that enables camera phones to read codes and tools to create and manage code-based programs for content discovery and merchandising, mobile marketing, commerce, community and other subscriber services.
Nextcode’s technology works on standard camera phones and does not require special modifications to the handsets.
“The code scanning platform that Nextcode provides significantly enhances our ability to bring innovative new services to our customers,” said Napoleon L. Nazareno, president and CEO of Smart.
Under the terms of the agreement, Smart will use a customized version of ConnexTo for mobile marketing, content and promotional purposes.
