Report: Mobile gaming revenues surge 61% in Q4
FierceMobileContent writes….Consumer research firm Telephia reports that U.S. on-portal mobile game revenue jumped 61 percent year-over-year to $151 million in the fourth quarter of 2006, accounting for 74 percent of total mobile gaming revenue. According to Telephia, more than 17 million U.S. consumers downloaded a mobile game last quarter, up 45 percent from a year ago. Telephia added there are now almost 90 different U.S. publishers competing in the mobile gaming market, with leader EA Mobile generating nearly 28 percent of total revenue; Gameloft and Glu Mobile are tied for second with 11 percent each.
Telephia also announced it will begin tracking preloaded game decksinitial findings suggest the EA Mobile perennial Tetris??? is the most commonly preloaded title among devices sold in the U.S. Preloaded game demos provide consumers with easy access and a quick sample of the game title, increasing the likelihood of them purchasing the game and ultimately driving revenues for the publishers,??? Telephia’s VP of mobile content Kanishka Agarwal said in a prepared statement. Publishers must focus efforts on handset preload decks in addition to carrier download decks as a critical merchandizing tool.???
