ABC rolls out red carpet for Oscar mobile coverage

FierceMobileContent  writes….In advance of its February 25 broadcast of the 79th Annual Academy Awards, ABC Television announced it will launch a series of mobile and digital content initiatives spotlighting Hollywood’s biggest night. In addition to lists of nominees and winners, red-carpet photos and archival content, ABC will deliver a mobile-exclusive Oscars blog on the evening of the event. ABC also announced a number of online features available via the Academy of Motion Picture Arts and Science’s official Oscar.com website, including a weekly and daily pre-show, fashion coverage, a backstage Thank You Cam??? and a video diary spotlighting host Ellen DeGeneres. FierceMobileContent is holding out for a ringtone comprising Sally Field’s You like me-you really like me!??? acceptance speech.

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