Buongiorno launches DIY tones site

Mobile-ent writes….Buongiorno is to launch mytones, a showcase for self-created ringtones, with Telecom Italia Mobile.
mytones is available on wap and web and promises to reward musical talent in the ringtone sector, while establishing a new social network. Consumers can create and upload ringtones, which are then made available for streaming and downloading. Creators of highly-rated ringtones will be rewarded with prizes such as top-up credits.

Rising consumer interest in mobile music is the main reason for the launch Buongiorno says more than seven million people in Italy downloaded at least one ringtone in the last six months.

The company believes the concept will work well outside of Italy too. Pierpaolo Cervi, Buongiorno’s country manager (Italy), said: We see mytones as potentially appealing to mobile audiences also outside of Italy, in territories where TIM and Buongiorno work very closely, such as Greece and Brazil.???

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