SMS revenues decline as users adopt free messaging apps
Apps and free messenger services such as BkackBerry Messenger (BBM), WhatsApp and on-line facebook chats have been eating away at mobile operators’ revenues from text messages. As users increasingly adopt free messaging services, mobile operators’ around the world have begun feeling the added pressure of declining SMS revenue.
As per industry reports, the mobile industry reported losses of over US$ 10 billion due to declining text messages sent by users. Further, analysts believe that revenues will continue to fall if operators’ do not come up with better strategies and facilities.
However, analysts also claim that while SMS revenues have witnessed a decline, they will continue to be used by mobile users. Further, the revenue generated through the increasing mobile data usage is much higher than that lost by text revenues.