71 million subscribers use Multi-SIM cards in India (India)
A new study by Nielsen into the usage and popularity of dual SIM handsets and multi-SIM cards has thrown up some interesting facts. The survey reveals that 71 million subscribers use Multiple SIM cards across India.
Moreover, among 14 percent of Multi-SIM card users who plan to buy a new handset, 75 percent intend to choose a dual SIM card handset. The study found that overall, 13 percent of unique active mobile subscribers use Multiple SIM cards. The reach peaks in towns with a population of five to ten lakh, where 21 percent of the populace use multi-SIMs. The corresponding figure in a town class with 40 lakh plus population is just 11 percent.
Nielsen found that Multiple SIM card users tend to be younger – largely students, newly employed and working professionals. Consumers between the age-group of 18-25 years dominated the Multi-SIM usage at 45 percent, primarily driven by a desire for optimizing tariffs and taking advantage of better and cheaper deals offered by operators.
A key observation is that for most Multi-SIM card users, there hasn’t been a significant increase in their monthly mobile expense despite maintaining two separate connections. For every 2 out of 5 multi-SIM users, expenses have remained consistent. Only 12 percent users have reported a substantial rise in costs.
The Nielsen study also found that 61 percent of handsets used by multi-SIM owners are dual SIM. Nokia leads the pack with a 30 percent market share while Samsung is a distant second with 16 percent. In fact, the popularity of dual SIM handsets is set to surge as among 14 percent of Multi-SIM card users who plan to purchase a new handset, 75 percent intend to choose a dual SIM handset.