Amobee Taps Canada’s Target Broadcast Sales for Ad Selling PartnershipAmobee Media Systems and Target Broadcast Sales Inc. announced today a new partnership through which Target Broadcast will represent the sales channel for select mobile advertising inventory managed by Amobee. Advertisers eager to reach the Canadian market can now take advantage of new opportunities in mobile advertising. Amobee is the world leader in advertising solutions for mobile operators. Target Broadcast Sales Inc. is Canada’s only independently owned national media sales organization.
“We anticipate mobile advertising becoming an increasingly important medium and are eager to work with a wide range of Canadian brands and media buyers. Target Broadcast can now help advertisers maximize the marketing opportunities mobile advertising creates,” said Stephen Sienko, president of Target Broadcast Sales, Inc. “Amobee provides an excellent fit for our clients since it is the only ad serving technology capable of inserting advertising impressions in all forms of content: WAP Browsing, Video & Music, SMS, MMS, and Games.”
Target Broadcast maintains five sales offices throughout Canada and will sell mobile inventory and develop relationships with major advertising agencies representing media buyers. Target Broadcast will benefit from Amobee’s existing relationships and expertise in the mobile advertising industry and its strong connection to top Canadian carriers.
“With this agreement, Amobee has continued its strategy of partnering with trusted names in ad-selling. This approach enables us to focus on our core expertise – developing the best ad-serving solutions available,” said Zohar Levkovitz, Chief Executive Officer of Amobee Media Systems. “The partnership approach to ad-selling has been highly effective for us.”
Mobile advertising presents an unprecedented potential to increase reach for advertisers. According to Pyramid Research, by 2010 1 billion new mobile subscribers will join the current base of 2.8 billion. Further, Informa projects worldwide mobile brand advertising will rise to $11 billion by 2011.
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