AT&T, Yahoo sign new advertising deal (USA)AT&T Inc. entered into a new multi-state strategic advertising alliance with Yahoo Inc. that allows new advertising-based revenue opportunities for both companies, AT&T announced Tuesday.
Both companies will benefit from new search and display capabilities from either a mobile handset or a PC, according to a release. Features of the deal include: Yahoo will provide search and display advertising for AT&T consumers on mobile devices and the PC; a redesign of the att.net Web site, powered by Yahoo, beginning in the second quarter for new customers; and access to co-branded versions of Yahoo’s mobile Web properties and the Yahoo Go application for AT&T’s 14.2 million broadband customers.
Specific financial terms of the deal were not disclosed, but the agreement does call for revenue sharing. Yahoo will take a share of AT&T’s Internet subscriber fees by delivering ads to AT&T users on both their computers and phones.
Sunnyvale, Calif.-based Yahoo Inc. is a global Internet company.
San Antonio-based AT&T Inc. provides local and long-distance telephone and Internet service in Missouri and Illinois.
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