Acision and OgilvyOne Join Forces to Enable Digital Marketing and Advertising for Mobile OperatorsAcision, a messaging and charging company for over 300 network operators and service providers worldwide, and OgilvyOne Worldwide, a WPP company in interactive marketing, have announced that they have forged an alliance for mobile marketing.
Today, the basic requirements for realizing the full potential of mobile marketing and advertising are marketing expertise and mobile delivery capability. In this partnership, OgilvyOne has the marketing expertise and Acision has the mobile delivery capability. Together, both the companies are looking to realize the full potential of mobile marketing and advertising.
Together, both the companies will seek to offer advertisers with complete brand engagement over multiple channels and control, brand protection and mass market level revenues for carriers.
Rory Buckley, CEO, Acision said in a press release: “Mobile operators have been incredibly vocal about their hopes for mobile advertising, but the discussion should really be about mobile marketing. While ideas for advertising are often focused on the simple process of sending unwelcome brand messages to a consumer, the real potential lies in the targeting and delivery of marketing communications both for the operator themselves and for third party brands – addressing churn and opening the opportunity for new revenue models. What has been missing until now is a bridge between the marketing and telecoms worlds. Working with OgilvyOne, we are now in a position to offer support for the complete mobile marketing value chain; from an understanding of today’s mobile subscriber, through the technology, right into the brand strategy.”
OgilvyOne is the global leader in Customer Ownership™ and interactive marketing. The company provides brands crucial insights into their customers, company, and market. With this partnership, carriers can unlock the revenue generating potential that resides within their data as the partnership delivers the technologies and the necessary expertise for an end-to-end Customer Value Management solution. Acision’s platforms generate more than half of all global text and multimedia messaging traffic, offering real time extraction of information about individual mobile subscriber behavior.
