Innovations in Mobile Advertising-Middle EastIn a robust and technologically advanced economy, agencies and brands are in need of alternative advertising methods to promote their products, to maintain name recognition and to increase the brand awareness in the increasingly crowded market. Brands are searching for unique and effective methods to communicate to the mass. So digital marketing is becoming vital and more importantly mobile marketing since the communication could be more effective as well as interactive using new-age methodology.
Cell empower / i2 club along with BPG Media came up with a unique solution in conjunction with Nokia to implement Mobile banner campaign on i2 Club for BPG client, H&M keeping in mind the high penetration level of mobile in the Middle East especially in KSA. i2 club has started hosting Banner advertisements in their mobile content portal in Saudi Arabia, the first commercial campaign of its kind in the region for H & M.
The i2 club WAP site is highly popular in the Middle East and its success is measured by thousands of hits a day.
For more information log on to www.i2-mobile.com
About Wireless Federation
Wireless Federation is an industry research conglomerate headquartered in London, United Kingdom. The mandate of the Wireless Federation is to provide its members and customers industry knowledge that can further enhance their understanding of the wireless industry. Wireless Federation conducts bespoke research and produces boxed reports in collabaration with Industry Bodies, Telecom Operators for Issues that revolve around ARPU, CHURN and Loyalty.
They have been associated with more than 225 mobile operators globally to set their Pricing/ Tariff Strategies, Go-To-Market Strategies for Mobile Advertising, Mobile Payments, Cutting VAS among others amongst 59 countries globally.
For more information you can log on to www. wirelessfederation.com
