World’s top four games publishers are tapping the ever bigger share of the market for mobile games. EA Mobile, Gameloft, Glu and THQ Wireless have seen their global market shares increase from 11 per cent to 22 per cent in 2007 and the figure is rising, particularly in Western Europe. On 31 March 2008, Gameloft reportedly earned $40m, only $1m less than EA Mobile. Gameloft has created strong company growth, by focusing on increasing its catalogues and producing good quality tiles.
Analyst anticipates that Gameloft to usurp EA’s leadership position during the remainder of 2008 and then to retain its position as the leading mobile games publisher for the foreseeable future. Gameloft palns to conquer all-important US market, where revenue shares are better.
Wireless Mobile Telecom Wireless News
- October 11th, 2007
- 12:19 pm
JumpTap has launched a mobile search and advertising solution for Telefónica, serving contextual banner ads on the home page and throughout the content verticals on the operator’s movistar emoción portal as well as delivering sponsored search links within the Games, Images and Music channels.
During their first months of collaboration, JumpTap twice sold out Telefónica’s entire display advertising inventory. Big name advertisers such as Sony Ericsson, Warner Music, Gameloft, Vivendi Games Mobile, Coca-Cola, Buongiorno, Terra, Barclays Bank, PrisaCom and BMW are amongst the first advertisers to launch mobile campaigns on this new medium.
“As the leader in the market, it was essential we deployed a search and advertising solution that would enhance the user experience without being intrusive. The mobile screen is too small to make mistakes,” said Susana Rodriguez, Director of Online and M-Commerce at Telefónica.
“This move will undoubtedly be commercially beneficial for advertisers who now have access to a new, young demographic on the most interactive and personal medium we have seen to-date,” said Dan Olschwang, President and CEO of JumpTap.
Wireless Mobile Telecom Wireless News
Players will come head to head to play Gameloft’s Asphalt 3 Street Rules between July 5th and 8th at the Parc des Expositions, Porte de Versailles in Paris. The competition is part of the Electronic Sports World Cup 2007. It’s Orange Trophy’s second year of existence.
Following pre-event qualifying, 56 players will take part in the tournament. The winner will earn the title of World Champion and trouser 1000 euros.
Asphalt 3 Street Rules has been especially developed by Gameloft for the Trophy. It’s been adapted on nearly 60 handsets and optimised to a tenth of a second, ensuring all participants have an equal chance at making the best score and qualifying.
Gameloft is to run the Orange Trophy international mobile games competition next month.
Players will come head to head to play Gameloft’s Asphalt 3 Street Rules between July 5th and 8th at the Parc des Expositions, Porte de Versailles in Paris. The competition is part of the Electronic Sports World Cup 2007. It’s Orange Trophy’s second year of existence.
Following pre-event qualifying, 56 players will take part in the tournament. The winner will earn the title of World Champion and trouser 1000 euros.
Asphalt 3 Street Rules has been especially developed by Gameloft for the Trophy. It’s been adapted on nearly 60 handsets and optimised to a tenth of a second, ensuring all participants have an equal chance at making the best score and qualifying.
Wireless Mobile Telecom Wireless News
Mobile Entertainment Magazine reports that The British Entertainment and Leisure Software Publishers Association (ELSPA) has announced an agreement to streamline mobile game publishing along operators.
In agreement with EA Mobile, Gameloft, Glu and I-Play, mobile games will now be released on all UK operators at the same day. This is the same tactic which console/PC publishers apply where they release games in big territories at the same day. This should improve communications toward consumers as they will know when a game is available without caring on what network they are.
One question is raised though… Did all operators agree to approve to put the same games online? If so, this will slim down chances for smaller publishers to get deck placement in the UK even more.
Anyway, the first mobile games to receive this treatment are Glu’s Transformers, Gameloft’s Guitar Hero Legend and EA’s FIFA 08.
Wireless Mobile Telecom Wireless News
- January 12th, 2007
- 9:26 am
MobileGames writes…3GSM is coming. A traditional moment in the year where we all meet up, do business and somewhere in between get drunk. Overloaded and MoConDi will make sure the mobile games blog has a place to stay there and Gameloft was kind enough to provide tickets. Prior to the event, more announcements will follow.
Wireless Mobile Telecom
- January 12th, 2007
- 9:16 am
MobileGames writes…Gameloft keeps reaching further to get control over their consumers. Today, Admoda announced they have inked down a deal with Gameloft to advertise Gameloft’s games along the network of wap sites which are being hosted by Admoda. Admoda’s technology is similar to that of Mads.com and allows specific demographic and device targeting, meaning Gameloft only advertises to the consumers they really want to have. Currently Admoda serves 400 million wap banner impressions a month.
Wireless Mobile Telecom
- January 10th, 2007
- 8:31 am
Mobile-Ent writes…Gameloft says it will launch 20 titles with 3D graphics this year and will eventually release all of its mobile games in the format.
Gameloft has already released eight titles in 3D, including Massive Snowboarding, Asphalt: Urban GT2, Midnight Pool, Midnight Bowling, Vijay Singh Pro Golf, Tom Clancy’s Ghost Recon: Jungle Storm, 2006 Real Football and Brothers in Arms: Earned in Blood.
The first of these games are available in South Korea, Japan, the US and Europe, initially developed in Java and adapted for Symbian, Brew, WIPI and Windows Mobile.
Gameloft president Michel Guillemot said: “The evolution towards advanced 3D games has been gaining momentum over the last couple of years and Gameloft has brought it to the forefront today. Thanks to improved networks and terminals, as well as support from our carrier partners, 2007 is the year that Gameloft will mass market high-definition 3D games around the globe.?
Gameloft is not abandoning good old 2D games though, saying its will continue to make its games accessible for 800 different handsets, served by 170 carriers in 75 countries.
Wireless Mobile Telecom
- January 9th, 2007
- 9:11 am
Mobilegames writes…OneNine Studios, a new mobile game developer started by people from Activision, Gameloft and Vicarious Visions announced their activities to develop the mobile version of GoPets. GoPets is an online multiplayer community that holds half a million players.
Wireless Mobile Telecom
Gameloft to take over EA Mobile soon
