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Digital entertainment services provider Gracenote has acquired the Musicphone technology platform for consumers to identify songs they hear. The Musicphone technology enhances Gracenote’s Mobile Music 2.0 mobile media platform and extends its customer base to include AT&T and Virgin Mobile USA. Using a short code to dial into an IVR service, almost any mobile phone can transmit a clip of music to be identified by the Gracenote Mobile MusicID service.

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In a bid to enhance mobile music search and discovery services, Gracenote has introduced the Mobile Music 2.0 Platform. Content search and discovery, music recognition and getting connected to online music stores will soon become simple with the new solution.
With the Mobile Music 2.0 Platform, which promotes compatibility among three domains, users can leverage PC, online music stores, and handsets as a comprehensive service for music search and discovery.
 
The first handsets to offer Gracenote’s Mobile Music Platform will be the Sony Ericsson (News - Alert) W910 Walkman phone, and K850 Cyber-shot phone.
 
“Gracenote is extremely excited to be expanding our partnership with Sony Ericsson (News - Alert) and continuing to be an integral part of enhancing the digital music experience for music phone users,” said Jim Hollingsworth, senior vice president sales and marketing, Gracenote in a statement. “Gracenote’s mobile music platform addresses the increased demand for the combined convenience of a mobile handset, online store and PC, and accelerates the potential of mobile music – for both the consumer and he carriers - through the integration of those three domains.”
 
Users of handsets with the Mobile Music Platform can access Gracenote’s Global Media Database to discover CDs via their PC and then easily transfer the music to their handset. When search results are returned, the handset gets connected relevant content in online stores such as Sony Ericsson’s PlayNow or an operator branded online store.
 
Apart from the ability to search, users can identify almost any song playing on the handsets’ built-in FM tuner, or anywhere within the proximity of the handset, such as at a party or a restaurant. Gracenote’s Mobile Music ID service recognizes the song, delivers song information, and then connects the user to the online store with the option to purchase that song.
 
“Sony Ericsson has established itself as the leader within the mobile music space, having sold over 26.5 million units of its Walkman phone since launch in September 2005. Since then we have also been at the forefront of creating easy-to-use music applications for mobiles with services like Track ID, PlayNow and M-BUZZ”, commented Masuhito Akebi, head of service planning at Sony Ericsson.

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Gracenote has announced an agreement with Samsung, a provider of mobile phones and telecom systems, to provide its Music ID and Playlist technologies to ease the management and transferring of music from the PC to a range of Samsung handsets, starting with the SGH-E500. The E500 with Gracenote functionality is available throughout Europe.The handset is reportedly Samsung’s to ship with Gracenote Music ID and Playlist technologies, which allow consumers who use the Samsung Mobile PC application to get content from the PC onto their mobile phone.

The Samsung Mobile PC application reportedly features a selection of ringtones, wallpapers and games, and now with the Gracenote technologies in place, consumers can also collect and manage music on their PC and ensure a simple transfer of their content to their Samsung phone with all the correct information. Select handsets will ship with a CD containing the Samsung Mobile PC application, Samsung noted.
Source-http://www.wirelessdesignasia.com