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Airtel launches GPS navigation on mobile handsets

  • July 13th, 2007
  • 8:26 am

One of the leading telecom service providers, Bharti Airtel in collaboration with Sweden-based Wayfinder Systems AB today launched GPS based navigation application on mobile handsets.

The application turns the compatible mobile phone into a complete GPS-based navigation system with detailed maps and points-of-interest of a number of cities in the country.

The system will provide all users with continuously updated, real-time content and geographical data via the wireless network using EDGE/GPRS, the company said in a statement.

To start with, the application shall be available on BlackBerry 8800. The Airtel users can avail map information and area coverage details of the cities - Delhi and NCR, Bangalore, Mumbai and Navi Mumbai, Thane, Pune, Chennai, Hyderabad, Kolkata and Chandigarh.

‘’We are now introducing in India, a state-of-the-art GPS based navigation system that will largely benefit all frequent travelers using compatible mobile handsets like BlackBerry 8800,'’ Bharti Airtel Chief Marketing Officer (Mobile Services) Sanjay Gupta said in the statement.

Bharti Airtel is offering a six months free trial for all its Airtel BlackBerry 8800 users. As per the offer, the customer will not have to pay any subscription charges on the application during this period. However, data download charges will apply as per the subscriber’s BlackBerry plan.

To download the application, Airtel BlackBerry 8800 users need to send ‘NAV’ as an SMS to shortcode ‘3636′.

 

 

   

Mobile advertisements more eye-catching now

  • May 12th, 2007
  • 11:03 am

Hoardings, electronic display boards and banners are seen every nook and corner of the city these days. The latest addition to the publicity blitz is ‘mobile’ advertisements.

When it comes to mobile ads it is the RTC buses which are the most sought after by business establishments, thereby fetching a sizeable revenue to the Road Transport Corporation.

Hyderabad, once known as ‘City of Pearls and Biryani’ has now earned a sobriquet of ‘City of Advertisements’ thanks to mushrooming hoardings all across the city. A look from any highrise building will explain the whole scenario.

In the recent months, the twin cities are witnessing more ‘mobile’ advertisements either on buses or hoardings mounted on vehicles.

Speaking to this website’s newspaper, APSRTC Secretary Nageswara Rao said the corporation was receiving a steady income through advertisements.

“The revenue from advertisements on buses and in bus stations has gone up from Rs 463.54 lakh in 2001-02 to Rs 501.13 lakh,” he said.

The lion’s share of RTC’s advertisement revenue has come from the twin cities. The Hyderabad City Region (HCR) alone is said to be contributing more than Rs 1 crore every year to the corporation as ad revenue.

“We have now streamlined the whole system and have outsourced the contract to a private agency which in turn will deal with potential clients,” RTC-HCR Regional Manager C Pandu Ranga Murthy said.

The agency (Prithvi Associates) has bagged the contract for the next five years by paying Rs 5 crore to the RTC. The city region alone has earmarked 1,900 buses for ad space.

According to an official of Prithvi Agencies, advertisement space is leased out for a period ranging from one month to one year depending on the needs of clients. Textile shops top the list of business establishments which prefer mobile advertisements, the official said.