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Innovations in Mobile Advertising-Middle East

  • October 8th, 2008
  • 6:46 am

In a robust and technologically advanced economy, agencies and brands are in need of alternative advertising methods to promote their products, to maintain name recognition and to increase the brand awareness in the increasingly crowded market. Brands are searching for unique and effective methods to communicate to the mass. So digital marketing is becoming vital and more importantly mobile marketing since the communication could be more effective as well as interactive using new-age methodology.

Cell empower / i2 club along with BPG Media came up with a unique solution in conjunction with Nokia to implement Mobile banner campaign on i2 Club for BPG client, H&M keeping in mind the high penetration level of mobile in the Middle East especially in KSA. i2 club has started hosting Banner advertisements in their mobile content portal in Saudi Arabia, the first commercial campaign of its kind in the region for H & M.

The i2 club WAP site is highly popular in the Middle East and its success is measured by thousands of hits a day.

For more information log on to www.i2-mobile.com

About Wireless Federation

Wireless Federation is an industry research conglomerate headquartered in London, United Kingdom. The mandate of the Wireless Federation is to provide its members and customers industry knowledge that can further enhance their understanding of the wireless industry. Wireless Federation conducts bespoke research and produces boxed reports in collabaration with Industry Bodies, Telecom Operators for Issues that revolve around ARPU, CHURN and Loyalty.
They have been associated with more than 225 mobile operators globally to set their Pricing/ Tariff Strategies, Go-To-Market Strategies for Mobile Advertising, Mobile Payments, Cutting VAS among others amongst 59 countries globally.

For more information you can log on to www. wirelessfederation.com

i2 enroutes to the UK market (UK)

  • September 19th, 2008
  • 5:33 am

The Dubai based distributor, i2, is looking forward to enter the UK market, with Brightstar and Brightpoint.
i2 has already made it’s mark in the Middle East, Africa and Far East and now looks to move in the UK market, starting with a small office in London partnered with Allied TC. i2 had applied for a distribution contract for Nokia consumer distribution licence earlier this year, as an enroute to UK.
i2 is the primary Nokia distributor in Middle East and retails in 22 markets across Middle East and Africa.
An i2 spokeswoman said: ‘As it is not a market we distribute in currently, we feel unable to comment on the UK distribution market.’

   

i2 to instigate Jordan MVNO in November (Jordan)

  • September 18th, 2008
  • 9:59 am

Mobile distributor i2 is planing to launch its MVNO in Jordan in November. MVNO licence was awarded to company in May. Youth market is their main focus. They plans to target 300,000 customers within 2-3 years.

i2 CEO anticipates to launch Jordan MVNO this November (Jordan)

  • September 17th, 2008
  • 5:57 am

i2, is expected to roll out MVNO in market this November, with a launch of mobile operator in Jordan.
Though the announcement is yet to come the top officials are anticipating the launch in November. i2 was the first telco to recieve an MVNO licence  in the Middle East, this May.
Company CEO Abdul Hameed Al Sunaid said: “Everything is in place in terms of licence and agreement with operators. We’re looking to launch in November, that’s the target.”
i2 is hoping to attract nearly 300,000 subscribers within two - three years of it’s launch with it’s target being the youth.
According to Al Sunaid there’s nothing planned at the moment, but surely highlighted the Chinese community in Jordan as a possible next step. “But I think we will target first the youth and make sure we are successful in our first objective, and then move to our second one.” he said.